Hmmm….Yeezy, I don’t know about this one.
Casually, I refer to this song as ‘JOY on a sticke‘ (think: Speedy Gonzales when you say ‘sticke’) but overall, the video feels derivative. And I’m a fan of retro typeface (but too soon after Cee-Lo’s F@$# You) and quick cut edits. I certainly appreciate the New Wave influenced introduction (see: Godard, Fellini) but the video in its entirety reads uneven and rushed. The color bursts are certainly evocative, even enjoyable, yet I don’t think it does anything to enhance the experience of the song. Honestly, Runaway in its long form did the work for All of The Lights.
Nonetheless, if you see a grown ass black woman dancing around like a fraggle somewhere on the streets of Brooklyn (quite possibly Fort Greene), it’s probably me. And I’m probably listening to All of the Lights. Don’t judge me. Admit it, you totally love it.